Tuesday, December 7, 2010

Kandahar piggy backs on Kerala Tourism

Mohanlal and producer Antony Perumbavoor, are piggybacking on Kerala Tourism to promote their Kandahar releasing on December 16 effectively.

Kandahar is one of the brands associated with promoting Kerala Tourism's Grand Kerala Shopping Festival (GKSF), which kick started on December 1.

The ad has Mohanlal and Amitabh Bachchan prominently showcased with the tag line "Hold on! I'm coming too"

It has stirred a major controversy in political circles as Amitabh Bachchan had agreed to be Kerala Tourism's brand ambassador, before he was unceremoniously dropped by the CPI(M) government .

Bachchan's sin was that he was promoting and endorsing for Narendra Modi's BJP controlled Gujarat tourism!

Now Kerala Government has no qualms in coming out with ads and billboards promoting Mr. Amitabh Bachchan, who is playing a guest role in Kandahar.

The state government view is that "Kandahar is the official entertainment partner of GKSF" !